With the threat of another Canada Post strike looming, Prospect Media clients faced uncertainty around the distribution of their printed flyer programs. To mitigate potential disruption and maintain promotional reach, they required an alternative strategy to ensure awareness and in-store traffic.

Prospect Media developed and executed a programmatic digital flyer strategy designed to:


• Boost awareness and visibility of promotions
• Drive in-store foot traffic to targeted retail locations
• Provide a cost-efficient contingency solution to traditional print flyers with the same investment
• Mitigate the need for new creative development and leverage on-hand, existing assets


The campaign focused on six key locations within the GTA, leveraging the ‘Hot Spot’ digital flyer ad format. This allowed our client to promote select featured products, included a ‘store locator’ feature with mapping visuals and promoted in-store foot traffic.

Over just two weeks, the campaign delivered 2.6M impressions, 2,575 clicks, and a 0.10% CTR, resulting in 4,055 verified store visits at an average cost-per-visit (CPV) of $6 - far outperforming the industry benchmark of $25–$40.By combining reach, engagement, and measurable foot traffic, the programmatic digital flyer campaign proved to be highly effective and cost-efficient, an alternative to traditional print with higher production costs, while ensuring visibility and in-store conversions even during times of disruption.