We’re looking for a strategically minded, hands-on Media Strategist who lives at the intersection of data, creativity, and business impact. This fully remote role is ideal for someone who understands not just how to execute campaigns - but why certain channels, tactics, and investment levels should be recommended.

This role is ideal for someone who enjoys owning both the strategy and the execution - building the plan, activating campaigns in-platform, and continuously optimizing performance.

You’ll develop and execute full-funnel media strategies across SEM, Paid Social, and Programmatic, balancing performance and brand objectives based on business needs. You’re as comfortable optimizing campaigns in-platform as you are presenting strategic recommendations and defending your POV with clients.

You don’t just report on results - you interpret them, identify opportunities, and push for smarter next steps.

If you’re curious, analytical, forward-thinking, and love turning data into meaningful stories, we’d love to meet you.

‍

Digital Strategy & Planning

• Develop full-funnel media strategies aligned with client business objectives, including awareness, acquisition, retention, and revenue growth.
• Plan and activate across digital channels including Search, Paid Social, and Programmatic (including DV360).
• Recommend the right balance of brand-building and performance-driven media investments, clearly articulating trade-offs and long-term impact.
• Define KPIs and measurement frameworks that connect media performance to business outcomes.
• Bring proactive ideas and strategic recommendations that help clients scale.

Execution & Optimization (Hands-On)

• Launch, manage, and optimize campaigns across Google Ads, Meta, DV360, and other relevant platforms.
• Continuously refine targeting, bidding strategies, creative testing, and audience segmentation.
• Monitor budgets, pacing, and campaign delivery to ensure financial accuracy and performance alignment.
• Collaborate with internal and client teams to ensure campaign integrity and tracking accuracy.

Measurement & Technical Implementation

• Implement and QA site tagging, pixels, and conversion tracking (Google Tag Manager experience preferred).
• Analyze campaign performance using GA4, Adobe Analytics, and platform reporting tools.
• Translate performance data into clear insights and actionable recommendations that tie back to business outcomes.

AI & Emerging Tools

• Demonstrate curiosity and working knowledge of AI-powered tools used in marketing and media.
• Incorporate AI into research, campaign analysis, and workflow efficiencies while applying critical thinking to ensure outputs support sound media strategy.

Client Leadership & Communication

• Build trusted relationships with clients and lead performance discussions as a strategic advisor.
• Present strategies, insights, and optimization recommendations clearly and confidently.
• Simplify complex media concepts into clear, business-focused recommendations.
• Support new business development through participation in pitches and strategic proposals.

Collaboration & Team Contribution

• Partner cross-functionally with creative, analytics, finance, and account teams to deliver integrated campaigns.
• Support and mentor team members while contributing to a collaborative team culture.
• Share ideas that improve how we work, not just what we deliver.
• Stay current with emerging trends and bring new opportunities to clients.

‍

You’re passionate about digital media and motivated by the role it plays in driving real business results. You combine strong strategic thinking with hands-on execution and are comfortable navigating both the day-to-day mechanics of campaign management and the bigger-picture strategy behind it.

You stay curious about how the media landscape is evolving - from emerging platforms to new measurement approaches - and you bring new ideas forward. You understand that data alone doesn’t drive impact; the real value comes from translating insights into actionable strategies that improve performance.

You’re client-focused, detail-oriented, and confident presenting recommendations and results. With experience working across multiple digital channels, you’re comfortable planning and executing integrated media strategies while collaborating closely with internal teams to deliver strong outcomes.

What You Bring

• Post-secondary education in Marketing, Digital Media, or a related field
• 4+ years of experience in digital media planning, execution, and account management (agency experience preferred)
• Experience building and executing campaigns across SEM, Paid Social, and Programmatic
• Strong working knowledge of DV360
• Hands-on experience with site tagging, conversion tracking, and tracking architecture
• Experience with analytics platforms such as GA4, Adobe Analytics, or similar tools
• Strong presentation skills and confidence defending strategic recommendations
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) for reporting, analysis, and presentations
• Highly organized with the ability to manage multiple clients and priorities
• Ability to work independently while collaborating effectively with team members
• Direct client management experience
• Curiosity, entrepreneurial mindset, and strong analytical thinking
• Experience working with Retail or QSR clients is an asset

Nice to Have

• Experience working in the Quebec market
• Bilingual (English/French) is an asset
• Platform certifications (Google Ads, DV360, Analytics)

‍

This is anopportunity to shape media strategy in a remote-first, growth-focused agency environment where your insights directly impact business results. You’ll have the autonomy to think strategically, execute tactically, and influence how clients invest across brand and performance channels.

• 100% remote role, with bi-monthly/monthly in-person team meetings
• Opportunity to work with cutting-edge consumer analytics and media tools
• Direct influence on impactful media strategies
• A collaborative, ambitious, and genuinely fun team

‍