Super Census & Mosaic Cluster Segmentation

Built at the 6 - digit Postal Code level, the Generation 5 Super Census
micro marketing database provides unprecedented refinement in demographic
and socio-economic targeting.

The Mosaic customer segmentation system classifies
Postal Codes into one of 20 groups and 150 sub-groups.

Together you have the capability to directly target your high-value households by
geography, demographics, psychographics, lifestyle and attitudes.

SAMPLE TARGET
Group C: Ambitious Nest Builders: Majority of group consists of married couples 30 – 49 with children under 15.

There is a high level of job force participation by the female head of household, this factor combined with the presence of busy children means that they log more mileage than any other group.

Activities and interests of this youthful and energetic group are family oriented and diverse.