• The Statistics Canada national Census is the primary source of detailed statistical data of Canada and its population.
• Contains over 1,850 variables including age, sex, marital status, ethnicity, family structure, employment, education, dwelling types, and household incomes.
• TARGET: Women 35 - 54 with 2+ kids at home earning $70,000+

• Derived from Statistics Canada's Survey of Household Spending (SHS) & MapInfo's PSYTE cluster system the CEP measures the spending potential of any geographic area in Canada.
• The CEP provides estimates of total dollars spent and average household expenditures on over 600 items ranging from pet food to golf.
• TARGET: Households that spend a disproportionate amount of dollars on fitness club memberships.
  

Sample Targeting Report: Toronto CMA