Prospect Media determines the optimal homes for distribution based on client objectives across any level of geography, along with detailed maps for every client program.

	The first 3 characters of a Postal Code (M5T) 8,000 households on average Suitable for “blanket” coverage across a trade area		Comprised on neighbouring blocks 250 households on average Utilized for precision micro-targeting
	Located in urban core markets with population above 50,000 1,500 households on average Appropriate for major market targeting