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Prospect Media determines the optimal homes for distribution based on client objectives across any level of geography, along with detailed maps for every client program.
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Forward Sortation Area (FSA)
The first 3 characters of a Postal Code (M5T)
8,000 households on average
Suitable for “blanket” coverage across a trade area |
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Census Tract (CT)
Located in urban core markets with population above 50,000
1,500 households on average
Appropriate for major market targeting |
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Dissemination Area (DA)
Comprised on neighbouring blocks
250 households on average
Utilized for precision micro-targeting |
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