AC Nielsen Panel Match Door Hang Card Results

Posted on February 13, 2012 by admin

Prospect Media’s Door Hang Card campaign for a leading CPG client across the Nutritious Portable Goods (NPG) category displayed at 140% lift in penetration within targeted neighbourhoods.

Through the AC Nielsen Homescan consumer panel pre-distribution product/category metrics were examined 8 weeks prior to delivery of sample to establish market benchmarks across penetration, purchase volume rates and projected future buyers.

These same metrics were re-examined 8 weeks after the sample delivery – gathering valuable performance insights to the effectiveness of direct to consumer sampling.

(Please click on the image below to open the PDF)

Video of the Week – February 6

Posted on February 9, 2012 by admin

This week was a big one for videos. Firstly, we are hot off the heels of Superbowl weekend, (a.k.a. Commercial Christmas). And secondly, there were a lot of awesome submissions and the competition was FIERCE. Needless to say, one video edged out the others for the win.

Capitalizing on the nostalgia of the 80′s, Honda was able to get Matthew Broderick to reprise the classic role of Ferris Bueller in this very funny Acura commercial. Check it out! And if you are a true Ferris fan, look closely for over two dozen “easter egg” references to the original Ferris Bueller’s Day Off from 1986.

Video of the Week – January 23, 2011

Posted on January 24, 2012 by admin

Imagine that you are going about your life, minding your own business, when all of a sudden you find yourself thrust into a Bergman drama. You become Max Von Sydow in The Seventh Seal staring Death in the face, when all you really want is to enjoy your coffee and read the paper in peace. Then the next day, on your morning jog you find yourself in the middle of a potentially violent lover’s quarrel in what appears to be a Jane Austen period piece. Later that night, you are accosted by your car, which has morphed into an Autobot from the movie Transformers.

This is the concept that was used in a commercial for Canal Digital in Norway to promote the launch of their new movie rental service. And it’s also the Prospect Media winning video of the week. Meet “The Man Who Lived In A Film.” Enjoy!

Getting to Know Prospect Media!

Posted on January 12, 2012 by Danielle Kitchingman-Roy

Here at Prospect Media, we believe that personal connections matter. We think it’s important for you to get to know us because at the heart of a great company are its people. With this in mind, we’ve decided to present a series of short interviews with members of our staff, so that you can get to know them as well as we do.

Video of the Week – January 10, 2012

Posted on January 10, 2012 by admin

The first winning video of the year goes to (drum roll…)

Google Chrome: Dear Sophie

We love the story of a father starting a digital scrapbook for his baby daughter, sending emails, photos and videos of her growing up to a Gmail account created just for her to read when she gets older. Thanks for making us all cry this morning, Google Chrome!

Video of the Week!

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In the name of the Holiday spirit, this cute video was voted this week’s winner!

Enjoy!

Video of the Week

Posted on December 6, 2011 by Cindy Guzman

To provide a break in between admin related updates during Prospect Media’s bi-weekly staff meetings, staff are encouraged to submit a marketing/advertising related video. At the end of the meeting a vote is held to determine the winning video of the week. It’s a unique and fun way to spice up a staff meeting, plus it encourages staff to get excited about current viral video trends.

Moving forward, we will post all the video nominees and the winners on this blog for your viewing pleasure.

For this inaugural post, we have decided to post last week’s winner: “Catvertising”, produced by Toronto’s own innovative creative advertising firm, john st. Enjoy!

Fido Casting Call Event

Posted on November 17, 2011 by Cindy Guzman

In October of 2011, Prospect Media’s event division, Punch! played a role in the promotion of Fido’s “Casting Call” contest. Part of Fido’s awareness campaign included live “Casting Call” events across the country. Punch! came in to raise awareness on a grass-roots level, hitting the streets of major urban centres in Canada (Calgary, Regina, Winnipeg, Montreal, Toronto and Vancouver) to spread the word.

Teams of 3 Fido “brand ambassadors” circulated around targeted parks and busy street locations, approaching dog owners and promoting the Fido contest through postcard distribution. They strategically sought out local pet stores and veterinarian’s offices within the major urban areas of interest, informing and educating all potential dog owners about the Fido contest by telling them where the casting call would be taking place and when. It created a lot of buzz on the street and had everyone talking about the Fido “Casting Call”!

To learn more about Punch! visit: http://www.punchimpact.com/

Posted on August 29, 2011 by Danielle Kitchingman-Roy

QR code marketing likely to reach a younger audience

Digital marketing campaigns that seek to tap the smartphone user market by employing quick response codes may most likely reach men aged 18 to 34 that have a household income of $100,000 or more, according to a comScore report on mobile QR code scanning.

QR Codes

Posted on August 17, 2011 by admin

We are seeing lots of clients use QR (Quick Response) codes as part of their sampling and experiential campaigns.

Lots being said on the subject these days and more sophisticated versions of this type of app to follow soon…..

There is a lot being said on the subject of QR codes. With the ever shrinking lifespan of internet-based technologies, are QR codes meant to last or are they still “growing up”?

14M Americans Scanned QR Codes via Smartphone in June
Some 14 million mobile users in the US—or 6.2% of the total mobile audience—scanned a QR (Quick Response) or bar code on their mobile device in June 2011, according to data from comScore MobiLens.

The most popular source of a scanned QR code was a printed magazine or newspaper, with nearly one-half (49.4%) of mobile audiences scanning QR codes from that source, followed by product packaging (35.3%).

Are QR codes the wave of the future, or just really annoying?
You would think that some advertising pitches could stand on their own two feet. For instance, there’s a bus-shelter ad for a bank near my place.

“Open earlier, open later. Even Sunday,” reads the big print. Below it, though, is a blurb promoting the bank’s hours and entreating readers to wave their smartphones in the direction of a large, hostile-looking pixilated square at the bottom left.