President
 David Maples is President of Prospect Media Inc., and Chief Executive Officer of Stratafly. He founded Prospect Media in 1998 and has built the company into Canada's leading marketing services provider of targeted sampling and advertising programs.
After graduating with a B.A. in Marketing from Michigan State University, David started his career at the Quaker Oats Company, Chicago in 1979. He worked for the News Corporation’s FSI companies for 19 years, serving as EVP-Sales of News America FSI in New York City, from 1992-94, and as the first President of News FSI Canada in Toronto from 1995-98.
David is an avid tennis player, scuba diver, underwater videographer and golfer. He and his wife Laura enjoy traveling to exotic destinations around the world.
Senior Vice President
 In 1999, after taking a leap of faith and leaving a sales position at News Marketing Canada, Sheryl joined Prospect Media as the Director of Sales and Operations. Her prudent nature was a key asset in developing Prospect Media’s network of manufacturers and media suppliers across Canada. Sheryl’s unrelenting determination helped her sell the company’s very first program to Procter and Gamble Inc. for the IAMS brand dog and cat food in the summer of 2000.
Sheryl is a graduate of Princeton University and a former member of the Canadian National Springboard and Platform Diving Team. Although still active, Sheryl now spends her time playing race cars and superheroes with her two little boys and finding time to work out when she can.
Vice President
 Allison Madigan is the Director of Client Services of Prospect Media. She joined the company in 2000 after graduating from Queen’s University with a BAH in Economics. She worked as a coordinator and in sales until 2004 when she was promoted into management. Her current role includes sales management and operations for part of the company. Allison was the first employee to receive the President’s Award in 2005, recognizing her outstanding achievements with the company. She was made a partner in 2007.
In her spare time Allison likes to enjoy the outdoors with long walks or jogs, and in the winter months she ski’s every weekend with her family. She also loves to travel.
(Mitch-Kov-Ski)
Director of Analytics
 Greg graduated from Ryerson University with a B.A. in Geographic Analysis in 1999 and began his research career as a Research Assistant (RA) with Ryerson University.
He later joined the Quebecor family of companies, where for 8 years he worked for Netmedia, the Toronto Sun, and 24 Hours as a research analyst, quickly developing his role to become the Manager of the Research Department.
Greg joined Prospect Media & Stratafly in 2007, and has substantially upgraded both company’s research and targeting capabilities. He is the 2008 recipient of Prospect Media’s President's Award recognizing his exceptional achievements with the company.
Aside from family time, beach volleyball, mountain biking, skiing, camping, fishing and general outdoor adventures, Greg enjoys a fun filled day at the office.
Managing Director - Stratafly
 Dave has over 20 years of experience in the print media industry. After graduating from the University of Toronto with a B.Sc. in Political Science & Psychology, Dave began his career at Metroland newspapers, where he focused on flyer, catalogue and specialty distribution business for 7 years. He spent the next 10 years at Netmedia (a division of Quebecor) managing national distribution media programs for retailers and advertisers.
Often confused for a famous rock star, Dave actually does have a passion for music. Formerly known as Dave Rave, DJ on U of T radio station CFRE. He often travels down south to his wife’s hometown of Birmingham, Alabama for a dose of good southern cooking and college sports.
www.stratafly.com
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